MOBILE REVOLUTION THAT HAS BEWITCHED TOURIST INDUSTRY IN UGANDA.

Over the next decade, the functionality of travel review sites will grow alongside innovations in mobile technology and will become even more embedded in the planning stage. Intelligent search anybody who has used the internet for holiday research - for finding the best deals, the best accommodation or the best things to see or do – knows that it is no easy task as it used to be on the last 17 years. However, with improvements in data processing technology expected in the next five years, we will see the development of smarter search engines which will be better at finding and comparing more complex queries. Amadeus predicts that in the near future, consumers will be able to ask a search engine to “find a seven day hiking holiday under a specific budget, including flights and accommodation, on specific dates,” and it will generate a wide range of possible itineraries and destinations for gorillas safaris and any other destinations depending on one’s interests. The tourism industry has already seen the impact of this with the decline of the traditional high street agent in favour of online travel agencies and independent booking. However, despite the technology being available, mobile travel booking has been slower to catch on and still significantly lags behind mobile travel research . But with a growing number of mobile-optimised sites and enhanced search engines, industry experts expect to see mobile bookings nudge ahead of traditional channels by 2016. One area where we will see mobile make an impact in the meantime is the growing trend for on-the-go bookings as discussed on the previous page. The collaborative economy with consumers better connected than ever before, tourists are increasingly making travel hemispheres arrangements via peer-to-peer networks. Individuals in other global destinations can participate in marketing due to the power full tool of Apps thus enhancing local development opportunities . This land mark development is to usher in a new era for our local tourism promotion , making it easier for an body a round look for information in Uganda safaris. Over the years faced challenges in marketing the country a broad and taking advantage of internet platform as a mobile application. The user experience on a mobile device is significantly different than that on a PC – navigating through an un optimized website on a mobile device is a fiddly and frustrating experience and will increasingly be a turn-off to those who may have been willing to make a booking using their smart phone or tablet. That’s why a growing number of tourism businesses are staying one step ahead of the trend and investing in mobile optimisation. Simplicity is the key to boosting conversion rates. Consumers want a hassle-free experience and, with less space to play with on a smart phone screen, this means that copy needs to be limited to the most important pieces of information and the booking facility needs to be as clear and as straightforward as possible. Coming soon – more and more on-the-go book Mobile payments Driven by the rise of the smartphone, it is forecast that digital currency will replace cash in the next decade. Of course, for tourists, this will bring the benefit of not having to carry cash on holidays. But significantly for tourism businesses, it will offer another way of collating data purposes. it will become more and more significant for businesses to collect these ‘digital breadcrumbs’ (from social media and mobile payments alike) in order to remain competitive in the marketplace